One day a farmer, a panda and a penguin walk into a bar... Well, you know where this is going don't you? It's no joke. Things have changed - again. The pixel size on your new Facebook timeline is having an identity crisis and the Google algorithm has gone north to catch webmasters practicing the dark art of Black Hat SEO and also target over optimization or web spamming. The challenge has become to guess how they identify spam because there seems to be some differences of opinion between Google and the SEO experts. Changes in Social Media? Of course! I've finally resigned myself to getting used to it. The only sure thing in life these days are death and changes in your favorite social media platform. I really don't get why so many people keep resisting. If you stand still and let moss grow in and around your feet you inevitably get left behind. It's all about fresh and new and the smart folks are capitalizin...
After 20 years in PR I decided it was time to...just write. Now, I am a published, award-winning author, developmental book editor, author mentor and partner publisher (www.ocpublishing.ca). I post thoughts on my writer's journey and share my experiences as an author, editor and publisher and highlight the books of authors I am publishing. I welcome guest bloggers and do author interviews. Enjoy my blog and feel free to comment.