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Showing posts from June, 2013

The ABC’s of Re-Purposing Content

As social media practitioners we’re always trying to find sources of great information… breaking news, industry trends, research, expert insight, public opinion… the list goes on. We’re so busy following trends and reading what others are saying that we often forget to dig in our own back yard for the content that’s been written for other purposes. Photo courtesy of by Josh Kenzer If you’re working in a large company the communications responsibilities are probably divided between different departments: PR & Marketing, Corporate Communications, Community Relations, Investor Relations or a combination of sorts. Social Media then works in lock step with all of these departments as a possible communications tool to reach specific target audiences.   Freelancers or practitioners in smaller organizations will be juggling it all so it’s even more important to find efficient ways to re-package what’s already been written. The salient information (or key messages) w

Guest Post from Indie Author Nonnie Jules on 'Getting it Done!'

I'm happy to host a fellow indie author today as part of her blog tour celebrating the launch of her first book! Here's Nonnie Jules' insight into taking the self-publishing road. Take it away Nonnie! _____________________________________ Hello, my name is Nonnie Jules and I am the Author of The Good Mommies' Guide to Raising (Almost) Perfect Daughters, 100 Tips On Raising Daughters Everyone Can't Help But Love!   Although I was born in TX, my family relocated to Shreveport, LA when I was a toddler, so I am from Shreveport.  I am married with two beautiful "Angel" Daughters (as I like to call them) and we live on a huge tract of land somewhere in the "country".  Now, don't feel sorry for me because I'm not a city-girl.  I love where I am.  It's peaceful and quiet and gives me the solitude I need to think and create wonderful stories in my mind that will hopefully appear in print for your enjoyment.