Writing...Just because!

As social media practitioners we’re always trying to find sources of great information… breaking news, industry trends, research, expert insight, public opinion… the list goes on. We’re so busy following trends and reading what others are saying that we often forget to dig in our own back yard for the content that’s been written for other purposes. Photo courtesy of flickr.com by Josh Kenzer If you’re working in a large company the communications responsibilities are probably divided between different departments: PR & Marketing, Corporate Communications, Community Relations, Investor Relations or a combination of sorts. Social Media then works in lock step with all of these departments as a possible communications tool to reach specific target audiences.   Freelancers or practitioners in smaller organizations will be juggling it all so it’s even more important to find efficient ways to re-package what’s already been written. The salient information (or key message...