The Press Release
It doesn't matter how many new media crop up, the good 'old fashioned' press release (the meat and potatoes of PR) always seems to have a place. It's the central tool that's used to share 'news' with any audience through the conveyers of information whether it's a blog, newspaper, magazine, television, radio or ezine. Of course, there's always the pitch letter too but that's another blog!
Of course, technology has hugely improved the possibilities for reach way beyond what the old 'pop in the mail paper press release' of a previous era did. Then you had to rely on it reaching the right person and having a gripping enough …