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Showing posts from March, 2012

The Press Release - Meat and Potatoes

Lately I've been writing more about my new book (@Home in Dubai) and what's happening in the world around me in my new life in Thailand. I thought I would throw a business-type blog in as I myself am back to the 'main course' of what I do...writing copy for clients.

The Press Release
It doesn't matter how many new media crop up, the good 'old fashioned' press release (the meat and potatoes of PR) always seems to have a place.  It's the central tool that's used to share 'news' with any audience through the conveyers of information whether it's a blog, newspaper, magazine, television, radio or ezine.  Of course, there's always the pitch letter too but that's another blog!

Optimizing Releases
Of course, technology has hugely improved the possibilities for reach way beyond what the old 'pop in the mail paper press release' of a previous era did.  Then you had to rely on it reaching the right person and having a gripping enough …

10 Things Expats Get Used to

Living in a foreign country brings a litany of adventure and excitement, challenges, frustrations, elation and sometimes just downright weirdness!  After a while, for the veteran expat, the unusual becomes commonplace.
This thought occurred to me the other day while I waited at the Thai Department of Land Transport to take my driving test for the second time (driving on the left hand side of the road sitting in a right-hand drive car…So, what’s the big deal, my British friends would ask, right?). It did take a few tries but you’ve got to cut me some slack. It’s been 30 years since I’ve had to do a driving test so it sort of caught me by surprise.  After spending two full days at the licensing place in Phuket Town (getting there was a feat in itself) I finally walked away with both car and motorbike driving licenses in hand (or should I say ‘drove away’ on my Honda Click…finally legal to drive it)!  It was high-fives and smiles all around for the ‘farang’ (me…the expat or foreigner) as …

A Little Pink Thistle

On my walk today I came across a little pink thistle.  It reminded me of the movie Horton Hears a Who and I paused to smile and wonder if this little thistle happened to have a 'spec' on it where there was a whole civilization living.

Then my mind took a sharp turn to the media frenzy that is now surrounding an organization called Invisible Children that is working towards arresting one particular individual who has been abducting children for many years and forcing them to become child soldiers. My smile faded and I could feel the tears prick behind my eyes. Really, we are all specs on this planet, aren't we? Every spec, big or small, deserves a chance to grow and prosper. The organization has produced a film that has quickly gone viral. "The 29-minute video was watched by an astounding 2.7 million people on Tuesday alone," according to a Globe and Mail article, that ran yesterday.  It went on to say that by Wednesday, 14 million people had seen it and that it …