Friday, 28 February 2014

Review: Book Marketing Success Bundle

I have been a huge fan and follower of Heather Hart and Shelley Hitz's blogs and books for a while now. Their warm and friendly approach draws you in and because they've been 'in the trenches' they anticipate every question that you have... even those you might have been afraid to ask! In my opinion, this is the best deal going for indie authors. The bundle takes you from concept to sales and the case studies give realistic examples that these authors have actually implemented, including their measured outcomes (good, bad, sometimes awesome and occasionally ugly). For those of us more visual learners, there are links to screen shots that take you step by step through certain, more technical processes. Even though my background is in PR and marketing, I came away with a long list of ideas to weave into my book marketing plans. Things change so often and rapidly in the industry today that you never really stop learning! In the first book, they include practical tasks to do (if you so choose) with each chapter before moving on. The bonuses that are included throughout all the books are countless, starting with an amazing list of 200+ ways to market your book. One of my missions this year is to blog more often so I have already taken on board several of the blogging prompts recommended. The books are also peppered with loads of questions to spur you into action. I highly recommend this bundle of 'joy'. 

The bundle includes:
Book Marketing for Beginners
Marketing Your Book on Amazon
How to Publish and Market Audiobooks
Book Marketing Case Studies
Author Publicity Pack

They just did a very information packed Question and Answer session on Google Hangouts recently as well and it's well worth the time spent! 

Happy writing and publishing!

Please note that I received a free copy of this collection in exchange for an honest review. However, even though I received the bundle in order to do a review, I had already actually purchased 4 out of the 5 books previously! As I said, I've been following these gals for a while now :)

Sunday, 9 February 2014

The Game of Switching Genres

It's almost a year since I launched my first novel and I'm furiously working away at finishing my second, while contemplating a third and outlining several non-fiction books. It reminded me of a guest blog I did during the launch last year and it still rings true so I guess I'm still a multi-genre writer... although my dream is to be a full-time novelist :) So, here are a few thoughts I shared as I was first entering the realm of fiction writing and still hanging on tightly to other non-fiction writing projects...

Image from, Tao by Danilo Rizzuit
On this the occasion of the launch of my first novel I pondered briefly on whether or not  I’ll be giving up the other writing I do… not a chance!  Mental Pause is my first novel but my first book was @Home in Dubai, a non-fiction, published traditionally by Summertime Publishing, and my second was a self-published e-book about doing your own PR, all of which I enjoyed writing equally.
giving up the other writing I do… not a chance!

Before becoming a freelance writer and author I was a PR practitioner for 17 years. I switched gears on a daily basis, sometimes several times in one day. I guess the actual ‘genre’ was business writing but the nuances for each communication were very different depending on the audience and how we were reaching them. The vehicle used to communicate the message would often dictate the length, style, tone and perspective. Knowing the differences was the first step in creating a piece of writing that suited the situation.

In 2007, I went freelance and began to have more control over my time. I explored other types of writing, even resurrecting some short stories I had written in college. I brushed them off, re-wrote them to update them just a bit, took a deep breath and posted on what was then, The Fiction Writer’s Platform. The first two stories I submitted received Editor’s Choice Awards, which made me think that perhaps I had the chops for fiction.

When I started out writing Mental Pause, I approached it the same way I would approach any writing assignment, other than knowing it was going to take a whole lot longer than writing a press release or some web copy.

Successful methods for writing across genres:

-       Look for inspiration to spark an idea (for business writing or non-fiction, it usually comes from a client brief or an area of expertise, for my novel it came from a night sweat).
-       Write a synopsis of the idea. Just get it all down… it’s what I call a mental dump.
-       Determine the target market for any type of writing before you get too far into it because that will dictate some of your language use and the level of writing.
-       Write an outline. For business writing it’s usually pretty sewn up before I write the bulk of the piece, for non-fiction it starts with a fairly complete chapter outline but for my novel it evolved as I wrote from a loose idea and a bunch of scenes from my initial mad ramblings of a peri-menopausal woman that I had dumped into a document. I know some authors need to start with a more prescribed outline but your personality will guide you here. The important thing is to just write.
-       Do the background research, which is equally as important for both. For non-fiction, it lends credibility and for fiction, believability.

Some writers prefer to stick to a niche because once they have a formula it’s like a comfortable old shoe. It also makes it easier to market yourself. For me, I like variety and the marketing challenge keeps me on my toes.

How about you?

Note: This first appeared as a guest blog on Morgen Bailey's Writing Blog on April 18, 2013 during a virtual book/blog tour for Mental Pause.