Having a website that’s simply an electronic brochure is so 20th century. With today’s technology, your website has the ability to be a high performing tool for business development, a valuable resource for your clients, and a means to engage the community.
Do you prominently feature current product or service promotions?
If you’re not promoting yourself, who will? Place current promotions front and center on your home page. Make them impossible to miss.
How often are you updating your content?
It is important to update regularly since fresh content not only helps in search engine rankings, but it keeps customers coming back to see what’s new. When’s the last time your site was updated? If you had to think about it, it’s been too long.
Does your content help your search rankings?
In 2012, an estimat…