photographer, Graur Razvan Ionut
With the explosion of online content development driven by the evolution of social media, I thought it was time to talk about back to basics business writing to capture and engage an audience. I wrote this article a while back for Suite101 and thought it was timely to resurrect it...
Brilliant Business Writing
In the book Brilliant Business Writing-How to Inspire, Engage and Persuade through Words, author Neil Taylor says that good business writing should be clear and concise but can be livened up by adding stories, rhythm and the odd metaphor. These are the elements that bring business writing from good to brilliant, says Taylor and will increase the likelihood that the purpose of the communication (to help, inform or influence) will be met.
The article refers to the challenge of managing “information fatigue” in the workplace to alleviate potential “analysis paralysis” a phrase coined by Stanley and Clipsham in 1997. Since that study was conducted the information overload syndrome of the office has obviously seeped into home and family life as well and trying to reach an information saturated audience is a challenge.
Training a Writer's Brain
The Inverted Pyramid