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Showing posts from November, 2012

Basic Business Writing to Capture an Audience

With the explosion of online content development driven by the evolution of social media, I thought it was time to talk about back to basics business writing to capture and engage an audience.   I wrote this article a while back for Suite101 and thought it was timely to resurrect it...

With the rapid fire communications coming at consumers, information is being weeded through and tossed out at a great rate.What makes them stop and read?
 Brilliant Business Writing

In the book Brilliant Business Writing-How to Inspire, Engage and Persuade through Words, author Neil Taylor says that good business writing should be clear and concise but can be livened up by adding stories, rhythm and the odd metaphor.These are the elements that bring business writing from good to brilliant, says Taylor and will increase the likelihood that the purpose of the communication (to help, inform or influence) will be met.
The challenge in the information age is to cut through the noise and actually reach and engage…

Relevant Socializing in Your Social Media

I spent a long time yesterday writing a comment in a LinkedIn discussion on a social media marketing group that I thought I would share here.  The group facilitator had invited members to post all their links but included a long list of guidelines on what to do and what not to do...  to make it a more useful discussion rather than a dumping ground.  I thought I would share it here because I think, in their desperation to 'connect' and be 'liked' so many people are totally missing the point...

Here's the comment I wrote:

I'm sad to say that even though you (the facilitator) painstakingly outlined the guidelines for this discussion I have already been bombarded in my LinkedIn inbox.

I will simply delete those messages and continue merrily on my way.

I would like to thank everyone who has begun following all my social media but would like to plead with those who are blindly following, liking and connecting with everyone on this string, to please use a little…

Eating My Way Through Singapore

I thought I would do something a little different since I've been a little derelict in my blogging duties lately.  It's still in keeping with my mission to write about writing in that, I find that the pure act of exploring a strange (to me) Asian city on the hunt for the best street vendor, flogging the most compelling local dish, gives me so much experiential fodder to draw from when describing any sense in my writing - sight, sound, smell, taste (and even touch when attempting to successfully wield the series of utensils presented to us).  I attentively watch the locals who surround us and try to mimic their motions as they make it look so effortless and never end up with the spicey juices flowing down their chins, which is fortunate for them as there often seems to be a serious lack of materials with which to mop the drips from one's face!

So, here is a pictorial meander through the flavors of Singapore from a recent trip I took with my husband.  I threw in a few visual …