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Showing posts from July, 2011

Is Content King or Court Jester?

Since Google changed its search algorithm a little while ago everyone is scrambling to regain the position that may have been lost in the rankings.  Many really high page rankings were falsely awarded based on questionable strategies like key word stuffing.  The content was garbage (certainly not king) and rose to the top because of the bells jingling on the jester hat it was wearing.  When you got past the singing and dancing, there was no depth.
I’m glad this has happened for one basic reason…there’s too much jester and not enough king out there and I’m tired of trying to sift through it to find the quality content.  Just because it’s on the Internet doesn’t mean it’s gospel. 
As a professional writer, I could certainly crank out 10, 200-word “articles” in one day (and get peanuts for it, of course) but I prefer to take my time, do some original research, talk to some experts and produce a quality piece of writing of which I can be proud.  I knew that common sense and rational though…

Finding your Writing Rhythm

I always knew I had a penchant for writing but had no idea what life as a freelance writer would look like when I decided to journey down that path.I could always find my way around a paragraph or ‘turn of phrase’ but it had always been for someone else while I was collecting a monthly paycheck for doing it.Writing always took up a huge chunk of time throughout my PR career, whether it was press releases and company profiles, letters and memos, scripts or speeches.All I know is that I was never so happy as when I had a writing project that would keep me at my desk, crafting the best messages and using the most impactful words I could find to reach our audience.
For three years now I have been freelance copy writing for a variety of companies and industries and have been thoroughly enjoying it.I have also interspersed writing with conducting writing workshops and communications training.I will continue to do so as my expat journey continues, as it’s the most portable career around.But I…

Author Interview: Bitten by Spain by Debbie Fletcher

I have several books on the go right now but none that I'm ready (or willing) to review at this point.  So, in place of this month's book review I'd like to invite you to listen to a great interview that Jo Parfitt recently did with Bitten by Spain author Debbie Fletcher on The WIN (Women's Information Network)

It definitely made me want to add it to my summer reading list! 

Enjoy the interview!  And...Happy Canada Day!