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Showing posts with the label author platform

Juggling Genres… Brilliance or Pure Folly?

Variety versus boredom I love to write but don’t want to get boxed into one genre. Does that create problems? Absolutely! Does it keep things interesting? You bet! I consider my specialized skill to be simply…. writing. Do some writers have a particular niche they focus on? Most do and many ‘experts’ warn not to switch about as it makes it difficult to market your services (or for book marketing). That’s probably the biggest downside to switching genres. For authors, once you have a following, switching genres can alienate your readers. But sometimes you just need a change, right? If you plan on juggling genres just promise you’ll be back. It’ll be part of your messaging. If you’re traditionally published you might have a battle on your hands with your publisher though. That’s when you might consider turning to self-publishing.  Mental Pause book signing at Stayner's Wharf in Halifax, NS For me I need the variety. After spending days on end writing Tweets or profil...

The Author-Preneur – Are you Ready for it? Book review: APE: Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

“Starting your book is only the first five miles of a twenty-six mile marathon that’s one-third of a triathlon.” APE: Author, Publisher, Entrepreneur If you’re a self-published author or are contemplating taking the plunge (for whatever reason), be prepared for the demand of being an ‘Author-Preneur.’ Actually, it’s not a bad idea to do it even if you’re traditionally published. Start switching your mind-set from, ‘I’ve got to sit down and get a chapter done today’ to ‘I’ve got to sit down and write a chapter today AND post a tweet about my progress, share a sneak preview on Facebook, take that tutorial on how to convert to ebooks, and review the cover design proposals that are sitting in my in-box.’ There are plenty of books, blogs, websites, newsletters and videos out there on how to do it all... some helpful and others not so much. One that I would highly recommend is Guy Kawasaki’s and Shawn Welch’s APE: Author, Publisher,Entrepreneur . It takes you through the entire...