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Showing posts from April, 2013

The Finer Points of ‘The Blog Tour’

Early last year I wrote a guest post for my publisher of @Home in Dubai, Jo Parfitt, where I outlined the Ten Steps to a Successful Virtual Blog Tour after completing one for that book's launch. Now that I’m in the throes of my third virtual book tour, I’d like to reiterate some of the advice and also share some more tips and tricks. I thought the easiest way might be by way of a few Do’s and Don’ts. So, here goes:
Do's Do identify blogs that actually do book reviews and are read by your specific target audience. The best way to keep track is by starting a simple excel spread sheet so you can take note of any special submission requirements and track your progress.Do subscribe and start reading and actively participating in those blogs before or at least right after sending your pitch.Do send a tailored pitch to each and every blog. I know this sounds time-consuming but at least use the person’s actual name in the salutation. If you do, they’re more likely to keep reading.Do se…