Wednesday, 23 November 2011

Planning my Virtual Book/Blog Tour

So, it’s finally here!  My publisher (Summertime Publishing) and I have chosen a launch date for my book, @Home in Dubai… Getting Connected Online and on the Ground.  We’re fleshing out the marketing plan, which includes (drumroll, please) a Virtual Book and Blog Tour!  It’s all very exciting as I enter this realm with wide-eyed, newbie wonder. I’m lucky to be following in Jo Parfitt’s very successful footsteps (she is my publisher and a prolific author as well). She just completed a successful blog tour for her first work of fiction, Sunshine Soup - nourishing the global soul,which I watched in admiration and took lots of notes.


Learning and Sharing
I’m learning so many amazing new things in this process.  What blows me away is how helpful other authors are who have gone before and how willing they are to share their experiences to give you a hand up.  Jo’s expertise is invaluable and I’ve been following others as well. I happened on a great teleseminar on setting up a virtual book tour by D’Vorah Lansky recently. It ran last night but you can get the replay on her website… great reference!

I’ve been in marketing and PR for years (I started when media tours meant you were going on a 'road trip'... for real, not virtually) and can obviously put that experience into action, but there’s always something new to learn.  I’m approaching this, not only as a marketer, but also as a new author (same game, different ball park).  As I add this new area of expertise to my repertoire, I will certainly ‘pay it forward’ and continue to share my thoughts and never-ending advice and words of wisdom!

Oh…the book launch is Dec. 12 and the Virtual Book/Blog tour is Dec. 12 – 17.  If you’d like to participate, leave a comment or send me a note to anne@globalwritingsolutionsonline.com.



2 comments:

Jo Parfitt said...

I can't wait to get started on this, Anne. With you at the helm @Home in Dubai is sure to be meteoric!

The link to the book marketing site is great too

Jo

Anne said...

Thanks Jo... it'll definitely be a team effort.
Anne :)