Skip to main content

The Finer Points of ‘The Blog Tour’


Early last year I wrote a guest post for my publisher of @Home in Dubai, Jo Parfitt, where I outlined the Ten Steps to a Successful Virtual Blog Tour after completing one for that book's launch. Now that I’m in the throes of my third virtual book tour, I’d like to reiterate some of the advice and also share some more tips and tricks. I thought the easiest way might be by way of a few Do’s and Don’ts. So, here goes:
Image provided by freedigitalphotos.net by Nirots

Do's
  • Do identify blogs that actually do book reviews and are read by your specific target audience. The best way to keep track is by starting a simple excel spread sheet so you can take note of any special submission requirements and track your progress.
  • Do subscribe and start reading and actively participating in those blogs before or at least right after sending your pitch.
  •  Do send a tailored pitch to each and every blog. I know this sounds time-consuming but at least use the person’s actual name in the salutation. If you do, they’re more likely to keep reading.
  •  Do set up your author platform in advance… at least have a Facebook page and Twitter account. Those are easy. Having a website, blog and LinkedIn profile is advisable too. As you’re developing your plan you can delve more deeply into other places online that happily list indie authors and welcome you to feature your book.  Most bloggers who do book reviews want to be able to link to a website that will offer more background on… guess what? YOU!
  •  Do make yourself available on the day any review runs in order to respond to comments that unfold.
Don’t
  • Don’t take someone else’s blog tour list and just blast to everyone on it. It’s a great place to start but I found that as I reviewed list after list of other people’s targeted reviewers and visited them there were several that were not accepting unsolicited pitches or even any new books at all since they were already backlogged for the foreseeable future.
  • Don’t forget to include in your pitch that you are available for author interviews via email or Skype and would be delighted to provide a guest post as well.
  • Don’t send any attachments unless they are specifically asked for in the guidelines (which you will have read when visiting the said blog to make sure it was appropriate for your genre).
  • Don’t ask for a retraction or removal of the post if the review is negative. Accept the fact that not everyone will love it and move on.
  • Don’t forget to thank each and every blogger who has taken the time to read and review your book.
My virtual book tour for my new novel is ongoing so I’m sure there will be more insights collected along the way, which I’ll happily share down the road. If you'd like to share your favorite do’s and don’ts feel free to add them in the comments below!

Happy Writing!

P.S. If you want to see an updated list of the blogs I've been touring, here's the schedule.

Comments

Popular posts from this blog

Virtual Book Tour for The Healing Begins April 23

As we approach launch day for Lynda Faye Schmidt's novel, The Healing , a women's fiction/family drama based on the author's life, we're excited to announce the blog tour schedule and introduce you to the bloggers and book reviewers who have joined the tour. The tour begins on launch day, April 23rd. Take a look, follow these bloggers and make sure you visit on the tour dates indicated (check back regularly for updates): Pre-Tour - March 2 - Thrive Global - pre-launch announcement  April 16 - Fit for Joy - pre-launch podcast interview with Lynda April 23 - IndieView - author Q&A with Lynda April 24 -  Canadian Bookworm  - featuring a guest blog by Lynda, "What Inspired Me" April 26 - Dartmouth Book Exchange - author spotlight April 29 - Storybook Reviews - review May 4 -  Help Me Sara  - podcast interview May 13 -  My Question Life  - review and author interview June 30 - Reader's Favorite - review  Date TBD - Maryse's Book Blog - review Date

By the Light of the Cresent Moon Virtual Book Tour

On August 26th, we will launch Ailsa Keppie's much awaited memoir, By the Light of the Crescent Moon . On the same day we will launch her virtual book tour, featuring the blogs below joining the tour with reviews, author Q&As and guest posts. Visit and follow these blogs and make sure you follow the tour. As the posts go live we will update the links here to go direct to the tour post. Thanks to the following bloggers & podcasters who have joined the tour: Dartmouth Book Exchange - author spotlight - August 23-26 The IndieView - author Q&A - August 26 Sarah Butland's Imagination Captured - book review - August 26 The Author Journey with OC Publishing - author interview - August 26 Canadian Bookworm - guest post by Ailsa Keppie, Why I Wrote My Memoir - August 27 Just Reviews - book review - August 28 Storeybook Reviews - guest post by Ailsa Keppie, The Voice in My Head - August 29 Lisa Haselton's Reviews & Interviews - author Q&A - August 31 Laura&

Holiday Launch Planned for Late Author's Second Children's Book

 We are saddened by the recent passing of the very vivacious, funny, gorgeous, and talented author, Jackie Arnason. Last year, at the age of 87, we published her first Children's book, Hambone-Why Pigs Have Curly Tails . After a brief illness, Jackie passed away in September of this year, while we were well-underway in the publishing process for her second book, Timothy Titus Terrance O'Toole and the Dragon. With the support of her family, we pressed on and will launch her book in December.  Jackie Arnason A beloved story-teller to all those who knew and loved her, with the publishing of her first book, and now her second, a lifelong dream has been fulfilled. Her legacy will live on in the lessons and magical stories she shared through the years. A prairie girl, born in a small town in Saskatchewan, Jackie's childhood years in the 'Dirty Thirties' were hard but the local library became her haven where she escaped into worlds she could only dream of growing up in Reg