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- Will anyone buy my book?
- If so, will they love it or hate it or (even worse) be unmoved?
- OMG! How am I going to get everything done in time?
When I made the decision in late December to self-publish, March seemed a long way away. The upside was that I had already done huge amounts of research on self-publishing and chosen the path I would take and had a basic book marketing plan already hammered out from my last book, @Home in Dubai.
As I look back over the last couple of months I see a lot has been accomplished - final proofreading and edits done, ISBN and bar code secured, testimonials gathered, cover design created, interior page layout done, Kindle template prepared, upload to both Kindle and Create Space successfully performed, electronic and print proofs checked... and that's before even thinking about the marketing piece!
So, even though I had a skeleton marketing plan, there are always changes and adaptations that must be made specific to the book itself. The most time-consuming part of the plan is actually outlining and writing all the elements and doing the research and outreach.
- Website and/or blog
- Facebook page
- Author bio/photo
- Book blurb/synopsis
- Press release(s)
- Frequently Asked Questions
- Email announcements
- Testimonial request
- Endorsement pitch
- Virtual Book tour pitch letter
- Virtual Book tour announcement
- Guest posts (at least have some ideas in advance to adapt to requests as they come in)
- Developing the media list for press release distribution and/or identifying online distribution channels
- Targeting and contacting bloggers and book reviewers. There are plenty of lists out there like the Indie Book Review, which is pretty extensive, but you'll have to visit each blog to determine whether or not it's appropriate for your book and follow each reviewer's submission guidelines, which means... no canned pitches blasted to hundreds of bloggers.
- Targeting and contacting potential endorsers (I didn't start this early enough but I'm crossing my fingers that at some point I'll have a high profile expert willing to sing my book's praises. And, since I have control, I can update the cover and other elements at any time with a new endorsement if it's really amazing).
- Creating email database and choosing distribution method (Mail Chimp and Constant Contact are popular. I'm using Email Express through Go Daddy as that's where I have my website hosted).
- Developing list of ebook distributors and online listings
- Researching and submitting to contests and awards programs
That's all for now. I hope this is helpful. I'm off to write my blog tour announcement as I've had some amazing responses and several bloggers are already on board (having been sent advance review copies far enough ahead of time). For anyone who is interested, I'll be posting the schedule on my Mental Pause blog later today and will update as new bloggers join in!