Image courtesy of Kittisak at FreeDigitalPhotos.net In keeping with my promise to up date you on the elements of the self-publishing process as I am experiencing it, I thought today I would focus on the critical cover design. This is (or should be) the lynchpin to your entire process. Without a great cover, you don't have an image to draw people in when you're doing your PR and marketing for your book . It has to stand out among not only the myriad of other independent authors who have decided to 'go it alone' but also those who are traditionally published, all vying for the fickle eye-balls of potential readers. A cover has a split second to grab the buyer's attention and draw the reader into the next phase - reading the summary if you're selling online, or the back cover if they're standing in a book store (which is a subject for another blog) and finally to purchase. Hire a Professional Designer Many indie authors choose to go with a self-publishi...
After 20 years in PR I decided it was time to...just write. Now, I am a published, award-winning author, developmental book editor, author mentor and partner publisher (www.ocpublishing.ca). I post thoughts on my writer's journey and share my experiences as an author, editor and publisher and highlight the books of authors I am publishing. I welcome guest bloggers and do author interviews. Enjoy my blog and feel free to comment.