Writing...Just because!

This blog is re-posted here with permission from Roger Hicks (fellow Leadership Broward alum, Class XVII), client services director from Electrum Marketing. Having a website that’s simply an electronic brochure is so 20 th century.  With today’s technology, your website has the ability to be a high performing tool for business development, a valuable resource for your clients, and a means to engage the community. Do you prominently feature current product or service promotions?   If you’re not promoting yourself, who will?  Place current promotions front and center on your home page.  Make them impossible to miss. How often are you updating your content?   It is important to update regularly since fresh content not only helps in search engine rankings, but it keeps customers coming back to see what’s new.  When’s the last time your site was updated?  If you had to think about it, it’s been too long. Does your c...

I’ve had several people lately tell me that they don’t do much with their Facebook profile but that they’ve set it up just to see what people are up to. It’s what you would call ‘lurking’ and it’s fine when you imagine it to be family, friends and close colleagues but it’s a bit creepy when you think about the potential ripple effect. It’s a well-known fact that there are people out there who use social media for nefarious purposes, like stalking you online (a friend of mine was just freaked out by a guy she had ‘met’ online only a week ago who was proposing marriage and sending rather shocking pictures of himself). I’ve always been a proponent of not putting anything ‘out there’ on any social media you may be using whether it’s Facebook, Twitter , Google+, LinkedIn , Pinterest (which I haven’t truly tried yet but it’s on the To Do list), that you wouldn’t want to wind up in the news headlines tomorrow. This goes double if you’re using social media for professional...