Skip to main content

Pinterest Skeptic Turned Convert


Pinterest Business use Still Minimal (photo: FreeDigitalPhotos.net)
Yesterday I decided I would participate in a webinar on Pinterest.  I have to admit, before yesterday I didn’t get it, didn’t want to and had enough on my plate, actually several spinning plates, that I didn’t need to add one more social media platform to my already crowded set of dinnerware. 

Really… who wants to see a mish mash of photos of someone else’s favourite products?  I went for a walk just before it started and didn’t rush because I was still averse to the idea of being part of the herd.  What a bunch of lemmings, I thought.  But, I couldn’t ignore that it had quickly entered the top three most used social media platforms and as a professional communicator, I could no longer resist.  So, I signed up for Melanie Duncan’s ‘How to use Pinterest for your Business to get Traffic and Customers,” hosted by Carl White of Social Marketing Animals.

I was late, but fortunately there were still spaces (it was being capped off at 1,000 participants).  Melanie’s infectious enthusiasm drew me in immediately.  I plugged in my headphones (which is what I do when I really want to pay attention and capture absolutely everything being said), pulled out my webinar notebook and with pen poised, prepared to be wowed.

Pinterest's Practical Business Uses  
Melanie didn’t disappoint.  Even before the end of the session I had linked to the sales page and jumped on the bandwagon.  I’m not usually an impulse buyer but she convinced me that there was a very practical business use to Pinterest for both my clients and me.

There are so many I couldn’t write fast enough, which is why I had to become a member of the Social Marketing Animals group (I'll let you know how it goes). 

My 5 Big Take Aways

·      Businesses can use Pinterest for consumer research. Duh!  A simple search will show you what other people have re-pinned from your boards, what products of yours have been pinned by others and which ones are most popular.

·      Pinterest is highly search engine friendly.  So, in the 200 words in the about section, which appears at the very top of your page (just like Twitter), you should use keywords as you would in any of your online marketing SEO. And, you can use either your name or your company name.

·      Make sure you write captions for all photos using key words again.  

·      Create an infographic.  Apparently they’re the most viral and collected forms of shared content on Pinterest.

·      The hottest type of content are How To’s and Tutorials but create a visual to pin and then link to the content on your blog or website (you can even pin a video from YouTube)

As Melanie put so succinctly, “Clarity always wins in marketing.  If they can’t figure out what you’re all about in 10 seconds, they’ll leave.”  A picture paints a thousand words, right?  So, why didn’t I see this before?  Oh well, better late than never.  However, according to Melanie, “Businesses are just starting to do it and there are very few doing it right.”  So, I guess I’m still slightly ahead of the curve.  One more thing… you have to be invited to participate. 

Are you using Pinterest?  How’s it going for you?  Here's a little taste of the Power of Pinning.

Comments

Carole said…
hi Anne,

Interesting post!

I joined Pinterest awhile back, but could not work out what I was meant to do, and lacked the patience to find out. Thought it was another five minute wonder!

After reading your thoughts I think I will revisit with more patience :)
Thanks Carole! I got my invite and I've started exploring but I haven't gotten a real handle on it yet but I'll keep you posted.
Anne
This is a great ppost thanks

Popular posts from this blog

Virtual Book Tour for The Healing Begins April 23

As we approach launch day for Lynda Faye Schmidt's novel, The Healing , a women's fiction/family drama based on the author's life, we're excited to announce the blog tour schedule and introduce you to the bloggers and book reviewers who have joined the tour. The tour begins on launch day, April 23rd. Take a look, follow these bloggers and make sure you visit on the tour dates indicated (check back regularly for updates): Pre-Tour - March 2 - Thrive Global - pre-launch announcement  April 16 - Fit for Joy - pre-launch podcast interview with Lynda April 23 - IndieView - author Q&A with Lynda April 24 -  Canadian Bookworm  - featuring a guest blog by Lynda, "What Inspired Me" April 26 - Dartmouth Book Exchange - author spotlight April 29 - Storybook Reviews - review May 4 -  Help Me Sara  - podcast interview May 13 -  My Question Life  - review and author interview June 30 - Reader's Favorite - review  Date TBD - Maryse's Book Blog - review Date

Adverbs & Cliches in a Nutshell - Guest Post by Jessica Bell

Too many adverbs and clichés in your writing? I've got just the fix for you. by Jessica Bell Writers constantly have rules thrown at them left, right, and center. Show, don’t tell! Stop using so many dialogue tags! More sensory detail! More tension! Speed up the pace! Yada yada yada ... it can become overwhelming, yes? I used to feel overwhelmed by it all too. In fact, I still do sometimes. It’s hard enough to get the words on the page, let alone consider how to put them there. In Anne Lamott’s Bird by Bird , she says that in order not to be overwhelmed, a writer needs to focus on short assignments. She refers to the one-inch picture frame on her desk and how that little picture frame reminds her to focus on bite-sized pieces of the whole story. Basically, if you focus on one small thing at a time, the story will eventually come together to create a whole. I believe the same applies to learning the craft of writing. If writers focus on one aspect of the craft at a time, t

Holiday Launch Planned for Late Author's Second Children's Book

 We are saddened by the recent passing of the very vivacious, funny, gorgeous, and talented author, Jackie Arnason. Last year, at the age of 87, we published her first Children's book, Hambone-Why Pigs Have Curly Tails . After a brief illness, Jackie passed away in September of this year, while we were well-underway in the publishing process for her second book, Timothy Titus Terrance O'Toole and the Dragon. With the support of her family, we pressed on and will launch her book in December.  Jackie Arnason A beloved story-teller to all those who knew and loved her, with the publishing of her first book, and now her second, a lifelong dream has been fulfilled. Her legacy will live on in the lessons and magical stories she shared through the years. A prairie girl, born in a small town in Saskatchewan, Jackie's childhood years in the 'Dirty Thirties' were hard but the local library became her haven where she escaped into worlds she could only dream of growing up in Reg