Sunday, 8 January 2012

Using Twitter to Promote your Book

I’m always looking for new ways to harness the power of Social Media.  There are so many layers and off ramps sometimes it’s hard to see the forest for the tress (until you take an off ramp that’s not quite finished and wind up in the bushes).  That’s why I devour any and all e-books and guides I come across that might give me that nugget that I was missing.

Even though I’ve been ‘developing my platform’ as they say in the publishing world, for a few years now, there’s still a lot to learn and there are changes and new developments constantly flying in from all sides.   

The other day as I was sending out another @Home in Dubai TIPS Tweet (Timely, Informational, Playful and Sound advice) I pondered how to directly reach people who were moving to Dubai. I scratched my head and stared at the blue bird for a few minutes and then it hit me!  Duh! Do a search using the hash tag #MovingtoDubai…and there laid out in front of my eyes were pages of people actually contemplating a move to Dubai.  Eureka!

I was so excited I typed in the same search without the hash tag and got even more.  I set about @replying to each one with a little personalized note (I know automating it would go quicker but I've always been a big believer in organic growth in social networks and feel it's important to engage one-to-one as much as I can).  I immediately got responses thanking me and many even re-tweeted it to their followers.  It was a beautiful example of this particular social network in play. Sweet!

To all my author friends launching books…give it a try and let me know how it goes.

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