Skip to main content

Book Review – Inbound Marketing - Get Found Using Google, Social Media and Blogs, by Brian Halligan and Dharmesh Shah

This month’s review is another business book but this time, hones in on marketing online.   Inbound Marketing-Get Found Using Google, Social Media and Blogs by Brian Halligan and Dharmesh Shah, published by John Wiley & Sons, Inc., is an easy read and packed with practical information and tips on how to start and effectively manage your online inbound marketing efforts.  Initially, I felt it was for beginners but I opened my mind and found there were loads of nuggets even for the seasoned online marketer.  It’s so important to occasionally step back and remember why you started a blog to begin with.  Or, to realize that even if your LinkedIn profile is at 100% (as mine is) that’s just the beginning. 

Getting Found in Social Media
In the chapter “Getting Found in Social Media,” there’s a section on LinkedIn that focuses on setting up a group.  I follow tons of groups, get involved in the meatier discussions and start them myself but I never really thought of starting a group.  I will now!  The challenge will be to start a group for writers with a theme that doesn’t already exist.  I’m open to suggestions!  Another great option in LinkedIn that Brian and Dharmesh suggest you get active in is the LinkedIn Answers.  It’s a great way to position yourself as an expert.  That same issue came up during a blogging workshop I hosted recently with author Jo Parfitt.  It was a hot discussion.  And, it’s a great tool.  Just scan the questions being asked and if one relates to what you do and you have a good answer, weigh in. This chapter also talks about Facebook, Twitter, Digg, StumbleUpon and more.

Getting Found in Google
There’s a whole chapter on getting found on Google and I won’t go into detail here but, suffice it to say, they cover the topic from soup to nuts!  Key words, optimizing URLs, pay per click (PPC) advertising campaigns and the power of inbound links are a few areas they discuss.  There’s also a section on Black Hat SEO and what nefarious activities could get your site banned from Google.

The final chapters help you take the next step by looking at how you convert visitors to customers once you’re found and how to track your progress.  It ends with 26 “Tips from the Trenches for Startups.” Good stuff!  Even if you’ve been in business for a while it’s a good check list to see what you might still be missing.  Like any cycle, it’s an ongoing process, isn’t it?  

Note:  the authors of this book (if you don't already know) are the founders of HubSpot

Comments

Popular posts from this blog

Virtual Book Tour for The Healing Begins April 23

As we approach launch day for Lynda Faye Schmidt's novel, The Healing , a women's fiction/family drama based on the author's life, we're excited to announce the blog tour schedule and introduce you to the bloggers and book reviewers who have joined the tour. The tour begins on launch day, April 23rd. Take a look, follow these bloggers and make sure you visit on the tour dates indicated (check back regularly for updates): Pre-Tour - March 2 - Thrive Global - pre-launch announcement  April 16 - Fit for Joy - pre-launch podcast interview with Lynda April 23 - IndieView - author Q&A with Lynda April 24 -  Canadian Bookworm  - featuring a guest blog by Lynda, "What Inspired Me" April 26 - Dartmouth Book Exchange - author spotlight April 29 - Storybook Reviews - review May 4 -  Help Me Sara  - podcast interview May 13 -  My Question Life  - review and author interview June 30 - Reader's Favorite - review  Date TBD - Maryse's Book Blog - review Date

By the Light of the Cresent Moon Virtual Book Tour

On August 26th, we will launch Ailsa Keppie's much awaited memoir, By the Light of the Crescent Moon . On the same day we will launch her virtual book tour, featuring the blogs below joining the tour with reviews, author Q&As and guest posts. Visit and follow these blogs and make sure you follow the tour. As the posts go live we will update the links here to go direct to the tour post. Thanks to the following bloggers & podcasters who have joined the tour: Dartmouth Book Exchange - author spotlight - August 23-26 The IndieView - author Q&A - August 26 Sarah Butland's Imagination Captured - book review - August 26 The Author Journey with OC Publishing - author interview - August 26 Canadian Bookworm - guest post by Ailsa Keppie, Why I Wrote My Memoir - August 27 Just Reviews - book review - August 28 Storeybook Reviews - guest post by Ailsa Keppie, The Voice in My Head - August 29 Lisa Haselton's Reviews & Interviews - author Q&A - August 31 Laura&

Holiday Launch Planned for Late Author's Second Children's Book

 We are saddened by the recent passing of the very vivacious, funny, gorgeous, and talented author, Jackie Arnason. Last year, at the age of 87, we published her first Children's book, Hambone-Why Pigs Have Curly Tails . After a brief illness, Jackie passed away in September of this year, while we were well-underway in the publishing process for her second book, Timothy Titus Terrance O'Toole and the Dragon. With the support of her family, we pressed on and will launch her book in December.  Jackie Arnason A beloved story-teller to all those who knew and loved her, with the publishing of her first book, and now her second, a lifelong dream has been fulfilled. Her legacy will live on in the lessons and magical stories she shared through the years. A prairie girl, born in a small town in Saskatchewan, Jackie's childhood years in the 'Dirty Thirties' were hard but the local library became her haven where she escaped into worlds she could only dream of growing up in Reg